Entry Strategies for Video Game Platforms to Expand to China

Entry Strategies for Video Game Platforms to Expand to China

Over last 40 years, the video games have experienced a quick speed in their development and they have already become one of the most popular life styles of the modern entertainment. Therefore, video game platforms as distributors of video games have enjoyed a great risk these years. China with the w...

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Bibliographic Details
Main Author: Shen, Handa
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/46078/

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