A Thesis using Content Analysis to Examine the Relationship
between Advertising Values and Beauty Types in Boots No.7 Print Advertisements

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A Thesis using Content Analysis to Examine the Relationship between Advertising Values and Beauty Types in Boots No.7 Print Advertisements

As a prominent form of media, advertising offers a distinctive opportunity to examine how values and beauty types are constructed to portray certain beauty ideals. For this thesis, advertising values and beauty types were analysed to examine whether combined, they conveyed specific beauty ideals. T...

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Bibliographic Details
Main Author:	Wright, Chloe
Format:	Dissertation (University of Nottingham only)
Language:	English English English English English English English English English
Published:	2017
Subjects:	Boots Beauty Industry Advertising Values Beauty Types Content Analysis
Online Access:	https://eprints.nottingham.ac.uk/46042/

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