Vertical integration and product differentiation

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Vertical integration and product differentiation

We study a new channel of downstream rent extraction through vertical integration: competition for integration. Innovative downstream firms create value and profit opportunities through product differentiation, which however affects an upstream monopolist’s incentive to vertically integrate. By play...

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Bibliographic Details
Main Authors:	Zanchettin, Piercarlo, Mukherjee, Arijit
Format:	Article
Published:	Elsevier 2017
Subjects:	Vertical integration; Product differentiation; Rent extraction; Product innovation; Market segmentation
Online Access:	https://eprints.nottingham.ac.uk/46030/

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