Network orchestration for value platform development
The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Elsevier
2017
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/45995/ |
| _version_ | 1848797234861178880 |
|---|---|
| author | Perks, Helen Kowalkowski, Christian Witell, Lars Gustafsson, Anders |
| author_facet | Perks, Helen Kowalkowski, Christian Witell, Lars Gustafsson, Anders |
| author_sort | Perks, Helen |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions. |
| first_indexed | 2025-11-14T20:00:39Z |
| format | Article |
| id | nottingham-45995 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T20:00:39Z |
| publishDate | 2017 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-459952020-05-04T19:02:51Z https://eprints.nottingham.ac.uk/45995/ Network orchestration for value platform development Perks, Helen Kowalkowski, Christian Witell, Lars Gustafsson, Anders The traditional firm and product-centric view of platforms is changing. Platforms are increasingly developed around value that is co-created with a network of actors. In such settings, lead firms shape their environments and develop value platforms through network orchestration. This study examines how lead firms mobilize network relationships to support and build novel value platforms. The research adopts a multiple case study methodology, investigating the development of six value platforms in network settings within Europe. A large-scale interview program over several years was conducted. The findings unravel practices constituting four overarching network orchestration mechanisms in the value platform development context; envisioning, inducing innovativeness, legitimizing, and adjusting. The study explains the relationships and interplay between the orchestration mechanisms and articulates theoretical and managerial contributions. Elsevier 2017-08-30 Article PeerReviewed Perks, Helen, Kowalkowski, Christian, Witell, Lars and Gustafsson, Anders (2017) Network orchestration for value platform development. Industrial Marketing Management . ISSN 0019-8501 value platforms network orchestration mechanisms business networks value-creating systems http://www.sciencedirect.com/science/article/pii/S0019850117306016?via%3Dihub doi:10.1016/j.indmarman.2017.08.002 doi:10.1016/j.indmarman.2017.08.002 |
| spellingShingle | value platforms network orchestration mechanisms business networks value-creating systems Perks, Helen Kowalkowski, Christian Witell, Lars Gustafsson, Anders Network orchestration for value platform development |
| title | Network orchestration for value platform development |
| title_full | Network orchestration for value platform development |
| title_fullStr | Network orchestration for value platform development |
| title_full_unstemmed | Network orchestration for value platform development |
| title_short | Network orchestration for value platform development |
| title_sort | network orchestration for value platform development |
| topic | value platforms network orchestration mechanisms business networks value-creating systems |
| url | https://eprints.nottingham.ac.uk/45995/ https://eprints.nottingham.ac.uk/45995/ https://eprints.nottingham.ac.uk/45995/ |