Examining the impact of social media on consumer perception of corporate reputation

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Examining the impact of social media on consumer perception of corporate reputation

Purpose: This study aims to examine the impact of social media on consumer perception of corporate reputation which measured by four related variables (products and services, customer attitude, customer relationship and corporate social responsibility). Design/methodology/approach: This study pro...

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Bibliographic Details
Main Author:	Dong, Huiyun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Key words: social media corporate reputation consumer-based reputation online reputation management corporate social responsibility customer attitude.
Online Access:	https://eprints.nottingham.ac.uk/45917/

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