SME organisational challenges related to new product launch communications: The case of Inspection Technologies Ltd

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SME organisational challenges related to new product launch communications: The case of Inspection Technologies Ltd

For many companies, being able to continuously develop new products and launch them into the market successfully is vital to their survival. Managing to communicate a new product to the market is an integral part of the new product launch process and will therefore largely contribute to the success...

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Bibliographic Details
Main Author:	Ascione, Laura
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45915/

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