Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services
Small to medium sized enterprises (SMEs) have been competing with big businesses for market space since the start of capitalism. However, until technological resources such as cloud computing were developed and affordably accessible, their efforts to compete often proved futile. This study used a qu...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45906/ |
| _version_ | 1848797217854324736 |
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| author | Nardone, Kevin |
| author_facet | Nardone, Kevin |
| author_sort | Nardone, Kevin |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Small to medium sized enterprises (SMEs) have been competing with big businesses for market space since the start of capitalism. However, until technological resources such as cloud computing were developed and affordably accessible, their efforts to compete often proved futile. This study used a qualitative model focusing on four samples from well-established SMEs with varying backgrounds. Semi-structured interviews were conducted with each, and the insights gained from these interviews were compared with the findings of existing literature. The purpose of this study is to show the impact cloud computing had on improving SMEs’ ability to keep up with larger, asset-rich companies, while presenting a resource-based view of SMEs’ sustainable competitive advantages. |
| first_indexed | 2025-11-14T20:00:22Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-45906 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:00:22Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-459062018-04-10T14:56:25Z https://eprints.nottingham.ac.uk/45906/ Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services Nardone, Kevin Small to medium sized enterprises (SMEs) have been competing with big businesses for market space since the start of capitalism. However, until technological resources such as cloud computing were developed and affordably accessible, their efforts to compete often proved futile. This study used a qualitative model focusing on four samples from well-established SMEs with varying backgrounds. Semi-structured interviews were conducted with each, and the insights gained from these interviews were compared with the findings of existing literature. The purpose of this study is to show the impact cloud computing had on improving SMEs’ ability to keep up with larger, asset-rich companies, while presenting a resource-based view of SMEs’ sustainable competitive advantages. 2017-09-13 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/45906/1/Dissertation%20Final%209-12.docx Nardone, Kevin (2017) Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services. [Dissertation (University of Nottingham only)] Small medium enterprises Cloud computing services Resource based view of a firm |
| spellingShingle | Small medium enterprises Cloud computing services Resource based view of a firm Nardone, Kevin Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title | Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title_full | Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title_fullStr | Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title_full_unstemmed | Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title_short | Small Medium Enterprises Building a Sustainable Competitive Advantage Through the Application of Cloud Computing Services |
| title_sort | small medium enterprises building a sustainable competitive advantage through the application of cloud computing services |
| topic | Small medium enterprises Cloud computing services Resource based view of a firm |
| url | https://eprints.nottingham.ac.uk/45906/ |