The Effect of Applying the Uppsala Internationalisation Model in Japan: Case Study of Carrefour and Wal-Mart

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The Effect of Applying the Uppsala Internationalisation Model in Japan: Case Study of Carrefour and Wal-Mart

Japan as a difficult and potential market to entry, yet some retailers still successfully survive until 2017. This dissertation will use the Uppsala Internationalisation Model to explain how retailers apply it in choosing entry modes to successfully survive in Japanese market. Besides, the types of...

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Bibliographic Details
Main Author:	Huang, Shaw-Chyi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45891/

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