Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry

In the last decade, advancements in the mobility and implementation of technology have resulted in the expansion of the sharing-economy. The development of peer-to-peer platforms, such as the platform employed by Uber, have changed the nature of the business practise and provided sophisticated solut...

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Main Author: Bugden, Jack
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/45861/
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author Bugden, Jack
author_facet Bugden, Jack
author_sort Bugden, Jack
building Nottingham Research Data Repository
collection Online Access
description In the last decade, advancements in the mobility and implementation of technology have resulted in the expansion of the sharing-economy. The development of peer-to-peer platforms, such as the platform employed by Uber, have changed the nature of the business practise and provided sophisticated solutions to previous inefficiencies. However, the platforms also facilitate organisation’s ability to monitor and punitively control their employees - raising questions surrounding the true nature of the sharing-economy and its wider social impacts. The all-encompassing nature of the surveillance technology bears resemblance to Foucault’s disciplinary societies, panopticon theory and further conceptual extensions. This qualitative study compares the experiences of Uber drivers and traditional taxi drivers in Nottingham to investigate the impact of organisational control mechanisms, such as surveillance, on job satisfaction and autonomy. From analysing the findings, traditional taxi drivers felt greater freedom at work due to the less stringent form of surveillance practises. Uber drivers were attracted by the simplicity promoted by Uber in overcoming inefficiencies like corruption in the traditional taxi industry. There is evidence to suggest that the stringent nature of the control mechanisms and comprehensive surveillance techniques, utilised by Uber, compromise the driver’s autonomy and job satisfaction. The results provided insights into normalisation of surveillance in society, as well as participants sacrificing individual privacy for technological empowerment and mobility. As the sharing-economy and digital connectivity grows, the debate surrounding the conditions of our freedoms proliferates.
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spelling nottingham-458612018-04-12T17:11:22Z https://eprints.nottingham.ac.uk/45861/ Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry Bugden, Jack In the last decade, advancements in the mobility and implementation of technology have resulted in the expansion of the sharing-economy. The development of peer-to-peer platforms, such as the platform employed by Uber, have changed the nature of the business practise and provided sophisticated solutions to previous inefficiencies. However, the platforms also facilitate organisation’s ability to monitor and punitively control their employees - raising questions surrounding the true nature of the sharing-economy and its wider social impacts. The all-encompassing nature of the surveillance technology bears resemblance to Foucault’s disciplinary societies, panopticon theory and further conceptual extensions. This qualitative study compares the experiences of Uber drivers and traditional taxi drivers in Nottingham to investigate the impact of organisational control mechanisms, such as surveillance, on job satisfaction and autonomy. From analysing the findings, traditional taxi drivers felt greater freedom at work due to the less stringent form of surveillance practises. Uber drivers were attracted by the simplicity promoted by Uber in overcoming inefficiencies like corruption in the traditional taxi industry. There is evidence to suggest that the stringent nature of the control mechanisms and comprehensive surveillance techniques, utilised by Uber, compromise the driver’s autonomy and job satisfaction. The results provided insights into normalisation of surveillance in society, as well as participants sacrificing individual privacy for technological empowerment and mobility. As the sharing-economy and digital connectivity grows, the debate surrounding the conditions of our freedoms proliferates. 2017-09-14 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/45861/1/Dissertation%20Final_JB_17.pdf Bugden, Jack (2017) Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry. [Dissertation (University of Nottingham only)] Sharing Economy; Uber; Surveillance; Foucault; Organisational Control Mechanisms
spellingShingle Sharing Economy; Uber; Surveillance; Foucault; Organisational Control Mechanisms
Bugden, Jack
Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title_full Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title_fullStr Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title_full_unstemmed Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title_short Surveillance & Organisational Control: A Comparative Analysis of Uber and the Traditional Taxi Industry
title_sort surveillance & organisational control: a comparative analysis of uber and the traditional taxi industry
topic Sharing Economy; Uber; Surveillance; Foucault; Organisational Control Mechanisms
url https://eprints.nottingham.ac.uk/45861/