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The influence of corporate social responsibility(CSR) and irresponsibility(CSIR) on the brand from the customer perspective

Responsibility issues have increasingly been the concerns in the business context. And the target of this thesis is to describe and evaluate how the company’s CSR and CSIR activities are influencing its customer-based brand. And this research focuses on the customer perception of socially responsibl...

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Bibliographic Details
Main Author:	Chen, Ning-xin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45851/

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