Applying Marketing Mix (4Ps) to Enhance the Adherence of Asthmatics in China

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Applying Marketing Mix (4Ps) to Enhance the Adherence of Asthmatics in China

This project has first tried apply the knowledge of social marketing to improving the adherence of asthmatics in China. The researcher has found 14 participants who are voluntary to take part in this project through the personal contact. Ages of all participants ranged from 20 to 40years and all par...

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Bibliographic Details
Main Author:	ZHOU, HAITAO
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	asthma patient adherence China social marketing
Online Access:	https://eprints.nottingham.ac.uk/45817/

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