Individual Factors of Chinese Youth Scepticism toward TV Advertising

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Individual Factors of Chinese Youth Scepticism toward TV Advertising

The attitudes of young customers toward TV advertising is very important and has been studied decades because this generation has great buying potentials. As the development of technology and cultures, the tactics that advertisers use become increasingly diverse and persuasive, which leads to the in...

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Bibliographic Details
Main Author:	Jin, Yefan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45808/

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