Examining reasons for irresponsible driving and improving the effectiveness of road safety interventions through social marketing.

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Examining reasons for irresponsible driving and improving the effectiveness of road safety interventions through social marketing.

This dissertation aims to examine the factors influencing the young driver to commit the distracted driving behavior especially from the individual perspectives. After reviewing the literature, the main factors can be divided into three types which are the threatening advertisement, individual facto...

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Bibliographic Details
Main Author:	Deng, Jiefang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45746/

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