Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs

Social capital is very crucial for entrepreneurs. It is one of the key factors for entrepreneurial growth. Although, it is not an easy task to be an entrepreneur as their roles and responsibilities lead to the success or failure of the firm. Entrepreneurs participate with their social networks which...

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Main Author: Agrawal, Romi
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/45743/
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author Agrawal, Romi
author_facet Agrawal, Romi
author_sort Agrawal, Romi
building Nottingham Research Data Repository
collection Online Access
description Social capital is very crucial for entrepreneurs. It is one of the key factors for entrepreneurial growth. Although, it is not an easy task to be an entrepreneur as their roles and responsibilities lead to the success or failure of the firm. Entrepreneurs participate with their social networks which include family, friends and further relationships made with individuals. Interacting with their social networks leads to acquiring resources for the firm and personal growth. Majority of literatures specify social capital creates and maintains trust and respect among the individuals. But it does not specify any other new ways is which entrepreneurs build social capital which is important for an entrepreneurial firm. Adding to social networks, the influence of social media on the entrepreneur’s social capital has been considered in this research which lead acquiring a better network and capital with fellow members. Thus, the aim of this research is to display the use of social media by entrepreneurs for increasing their social networks which has therefore helped in increasing their social capital for personal and entrepreneurial growth. Entrepreneurs were studies from various industries to achieve a broader knowledge in regards to their social capital. This research considers four themes for social capital: networking, personal background & experience, cultural differences and creation of social media. The themes have been compared in the discussions which include the evidences from the empirical findings, characteristics & dimensions of social capital and how entrepreneurs develop social capital. The whole research discovers the importance of social media as an effective social capital tool for entrepreneurs and businesses.
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spelling nottingham-457432018-04-17T15:21:16Z https://eprints.nottingham.ac.uk/45743/ Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs Agrawal, Romi Social capital is very crucial for entrepreneurs. It is one of the key factors for entrepreneurial growth. Although, it is not an easy task to be an entrepreneur as their roles and responsibilities lead to the success or failure of the firm. Entrepreneurs participate with their social networks which include family, friends and further relationships made with individuals. Interacting with their social networks leads to acquiring resources for the firm and personal growth. Majority of literatures specify social capital creates and maintains trust and respect among the individuals. But it does not specify any other new ways is which entrepreneurs build social capital which is important for an entrepreneurial firm. Adding to social networks, the influence of social media on the entrepreneur’s social capital has been considered in this research which lead acquiring a better network and capital with fellow members. Thus, the aim of this research is to display the use of social media by entrepreneurs for increasing their social networks which has therefore helped in increasing their social capital for personal and entrepreneurial growth. Entrepreneurs were studies from various industries to achieve a broader knowledge in regards to their social capital. This research considers four themes for social capital: networking, personal background & experience, cultural differences and creation of social media. The themes have been compared in the discussions which include the evidences from the empirical findings, characteristics & dimensions of social capital and how entrepreneurs develop social capital. The whole research discovers the importance of social media as an effective social capital tool for entrepreneurs and businesses. 2017-09-11 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/45743/1/Final%20Dissertation%20-%20Romi%20Agrawal.pdf Agrawal, Romi (2017) Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs. [Dissertation (University of Nottingham only)] entrepreneurs social capital social media and social network
spellingShingle entrepreneurs
social capital
social media and social network
Agrawal, Romi
Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title_full Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title_fullStr Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title_full_unstemmed Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title_short Social Media for Businesses: An Effective Social Capital Tool for Entrepreneurs
title_sort social media for businesses: an effective social capital tool for entrepreneurs
topic entrepreneurs
social capital
social media and social network
url https://eprints.nottingham.ac.uk/45743/