Celebrity endorsements in India

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Celebrity endorsements in India

This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.

Bibliographic Details
Main Author:	Dalal, Aadit
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Celebrity endorsements in India
Online Access:	https://eprints.nottingham.ac.uk/45714/

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