Celebrity endorsements in India
This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view.
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/45714/ |
| _version_ | 1848797179971371008 |
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| author | Dalal, Aadit |
| author_facet | Dalal, Aadit |
| author_sort | Dalal, Aadit |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view. |
| first_indexed | 2025-11-14T19:59:46Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-45714 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T19:59:46Z |
| publishDate | 2017 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-457142018-04-17T15:20:06Z https://eprints.nottingham.ac.uk/45714/ Celebrity endorsements in India Dalal, Aadit This research paper is based on the concept of celebrity endorsements in India and how it affects attitude towards the ad/brand/product and purchase decisions. It also explains the criteria for selection of a celebrity endorser and explains the concept from the consumer point of view. 2017-09-11 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/45714/1/thesis%20print%20out.pdf Dalal, Aadit (2017) Celebrity endorsements in India. [Dissertation (University of Nottingham only)] Celebrity endorsements in India |
| spellingShingle | Celebrity endorsements in India Dalal, Aadit Celebrity endorsements in India |
| title | Celebrity endorsements in India |
| title_full | Celebrity endorsements in India |
| title_fullStr | Celebrity endorsements in India |
| title_full_unstemmed | Celebrity endorsements in India |
| title_short | Celebrity endorsements in India |
| title_sort | celebrity endorsements in india |
| topic | Celebrity endorsements in India |
| url | https://eprints.nottingham.ac.uk/45714/ |