Exploring the nature and processes of experiential marketing as delivered in context of the luxury airline service

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Exploring the nature and processes of experiential marketing as delivered in context of the luxury airline service

Abstract The constant demand of the luxury air travel market has remained the growth and lead to the strong competition. Moreover, due to the high profitability of the market, the premium cabin travelers have been considered as the major source of providing a high proportion of the company’s rev...

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Bibliographic Details
Main Author:	Li, Kuanyi, Li
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45698/

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