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Examining Sports Endorsement/Sponsorship Campaigns' Effectiveness Towards: Cord-Cutters Brand Attachment

The marketing world is being completely altered due to the increasing amount of content mediums being developed and used every day, forcing firms to come up with new ways to reach their consumers. However, brand exposure is not the only challenge companies are facing today. Due to globalization and...

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Bibliographic Details
Main Author:	Souza, Tatum
Format:	Dissertation (University of Nottingham only)
Language:	English English English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45628/

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