Multi-product firms and product quality

We examine the global operations of multi-product firms. We present a flexible heterogeneous firm trade model with either limited or strong scope for quality differentiation. Using customs data for China during 2002-2006, we empirically establish that firms allocate activity across products in line...

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Main Authors: Manova, Kalina, Yu, Zhihong
Format: Article
Published: Elsevier 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/45622/
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author Manova, Kalina
Yu, Zhihong
author_facet Manova, Kalina
Yu, Zhihong
author_sort Manova, Kalina
building Nottingham Research Data Repository
collection Online Access
description We examine the global operations of multi-product firms. We present a flexible heterogeneous firm trade model with either limited or strong scope for quality differentiation. Using customs data for China during 2002-2006, we empirically establish that firms allocate activity across products in line with a product hierarchy based on quality. Firms vary output quality across their products by using inputs of different quality levels. Their core competence is in varieties of superior quality that command higher prices but nevertheless generate higher sales. In markets where they offer fewer products, firms concentrate on their core varieties by dropping low-quality peripheral goods on the extensive margin and by shifting sales towards top-quality products on the intensive margin. The product quality ladder also governs firms’ export dynamics, both in general and in response to the exogenous removal of MFA quotas on textiles and apparel. Our results inform the drivers and measurement of firm performance, the effects of trade reforms, and the design of development policies.
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spelling nottingham-456222020-05-04T19:54:40Z https://eprints.nottingham.ac.uk/45622/ Multi-product firms and product quality Manova, Kalina Yu, Zhihong We examine the global operations of multi-product firms. We present a flexible heterogeneous firm trade model with either limited or strong scope for quality differentiation. Using customs data for China during 2002-2006, we empirically establish that firms allocate activity across products in line with a product hierarchy based on quality. Firms vary output quality across their products by using inputs of different quality levels. Their core competence is in varieties of superior quality that command higher prices but nevertheless generate higher sales. In markets where they offer fewer products, firms concentrate on their core varieties by dropping low-quality peripheral goods on the extensive margin and by shifting sales towards top-quality products on the intensive margin. The product quality ladder also governs firms’ export dynamics, both in general and in response to the exogenous removal of MFA quotas on textiles and apparel. Our results inform the drivers and measurement of firm performance, the effects of trade reforms, and the design of development policies. Elsevier 2017-11 Article PeerReviewed Manova, Kalina and Yu, Zhihong (2017) Multi-product firms and product quality. Journal of International Economics, 109 . pp. 116-137. ISSN 0022-1996 Trade; Trade reforms; Multi-product firms; Product quality; Export prices http://www.sciencedirect.com/science/article/pii/S0022199617301101 doi:10.1016/j.jinteco.2017.08.006 doi:10.1016/j.jinteco.2017.08.006
spellingShingle Trade; Trade reforms; Multi-product firms; Product quality; Export prices
Manova, Kalina
Yu, Zhihong
Multi-product firms and product quality
title Multi-product firms and product quality
title_full Multi-product firms and product quality
title_fullStr Multi-product firms and product quality
title_full_unstemmed Multi-product firms and product quality
title_short Multi-product firms and product quality
title_sort multi-product firms and product quality
topic Trade; Trade reforms; Multi-product firms; Product quality; Export prices
url https://eprints.nottingham.ac.uk/45622/
https://eprints.nottingham.ac.uk/45622/
https://eprints.nottingham.ac.uk/45622/