Customers’ involvement into the different stages of new product development process

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Customers’ involvement into the different stages of new product development process

Nowadays, customers’ role become important in new product development (NPD) processes. Therefore companies try to remodel their business in order to meet customer needs and sustain their innovations up to date. Plenty of the previous research papers were focused on the overall process of customers’...

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Bibliographic Details
Main Author:	ABDRASSILOV, AZAMAT
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	New product development process customers' involvement business ecosystem new product development efficiency new innovation paradigm
Online Access:	https://eprints.nottingham.ac.uk/45588/

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