A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry

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A comparative study on the Chinese consumers' perceptions towards Western and Chinese fashion bloggers in the luxury products industry

Purpose – The aim of this dissertation is to provide an understanding of the perceptions of the Chinese female consumers concerning both the Western and Chinese female fashion bloggers in the Luxury product Industry. Design/methodology/approach – A phenomenological study was undertaken that invo...

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Bibliographic Details
Main Author:	Piliu, A.
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	China Women Consumers Fashion Luxury Fashion Bloggers
Online Access:	https://eprints.nottingham.ac.uk/45496/

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