A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.

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A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television.

Social network sites have been developing very fast these days in the world, such as Youtube, Facebook, Twitter. Social network advertising is a kind of online advertising, and it highly possibly reaches more consumers through social network platforms. The iQIYI is one of the most popular online adv...

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Bibliographic Details
Main Author:	WANG, QIN
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	iQIYI advertising television advertising social network advertising personal belief about advertising
Online Access:	https://eprints.nottingham.ac.uk/45457/

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