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To What Extent is the Consumption of the Brand MyProtein linked to Male Identity within the University of Nottingham Context?

With an evolving society where feminism is on the rise, masculinity is under threat and male identities are being driven into a state of ontological insecurity. This Dissertation explores how the consumption of the brand MyProtein, who sell sports supplements and gym accessories, is used throughout...

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Bibliographic Details
Main Author:	Sinanovic, Melissa
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/45363/

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