An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7

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An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7

With the development of business, technology, science and globalization, the cosmetic market all over the world has become larger and potential. The robust growth of the sales of cosmetic in UK cannot be ignored. Advertisements are considerably important for the promotion of products, and advertisin...

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Bibliographic Details
Main Author:	Gong, Yu-Qing
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	advertising values beauty ideals interrelationship Boots No.7
Online Access:	https://eprints.nottingham.ac.uk/45184/

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