Consumer, Ethics and Market in India
the research outlines the consumer responses to unethical advertising where a clear distinction has been made between different sections of respondents. beside this, literary and past studies have also been put to support the research
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2017
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| Online Access: | https://eprints.nottingham.ac.uk/45176/ |
| Summary: | the research outlines the consumer responses to unethical advertising where a clear distinction has been made between different sections of respondents. beside this, literary and past studies have also been put to support the research |
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