Consumer, Ethics and Market in India

the research outlines the consumer responses to unethical advertising where a clear distinction has been made between different sections of respondents. beside this, literary and past studies have also been put to support the research

Bibliographic Details
Main Author: Jindal, Suruchi
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/45176/
Description
Summary:the research outlines the consumer responses to unethical advertising where a clear distinction has been made between different sections of respondents. beside this, literary and past studies have also been put to support the research