‘Off to the best start’? a multimodal critique of breast and formula feeding health promotional discourse

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‘Off to the best start’? a multimodal critique of breast and formula feeding health promotional discourse

This study critically examines the multimodal discourses of baby feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/formula feeding), our multimodal critical discourse an...

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Bibliographic Details
Main Authors:	Brookes, Gavin, Harvey, Kevin, Mullany, Louise
Format:	Article
Published:	Equinox Publishing 2016
Subjects:	Infant nutrition Breastfeeding Motherhood Neoliberalism health promotion Multimodal critical discourse analysis
Online Access:	https://eprints.nottingham.ac.uk/44413/

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