‘Off to the best start’? a multimodal critique of breast and formula feeding health promotional discourse
This study critically examines the multimodal discourses of baby feeding practices in contemporary health promotion in the UK. Comparing two parallel texts from the ongoing Start4life campaign (one dedicated to breastfeeding, the other to bottle/formula feeding), our multimodal critical discourse an...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Published: |
Equinox Publishing
2016
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/44413/ |