Consumer co-creation: an opportunity to humanise the new product development process
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
World Advertising Research Center
2017
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| Online Access: | https://eprints.nottingham.ac.uk/43430/ |
| _version_ | 1848796686313324544 |
|---|---|
| author | Roberts, Deborah Lynn Darler, William |
| author_facet | Roberts, Deborah Lynn Darler, William |
| author_sort | Roberts, Deborah Lynn |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T19:51:55Z |
| format | Article |
| id | nottingham-43430 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:51:55Z |
| publishDate | 2017 |
| publisher | World Advertising Research Center |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-434302020-05-04T18:29:26Z https://eprints.nottingham.ac.uk/43430/ Consumer co-creation: an opportunity to humanise the new product development process Roberts, Deborah Lynn Darler, William World Advertising Research Center 2017-01-26 Article PeerReviewed Roberts, Deborah Lynn and Darler, William (2017) Consumer co-creation: an opportunity to humanise the new product development process. International Journal of Market Research, 59 (1). pp. 13-33. ISSN 1470-7853 https://www.mrs.org.uk/ijmr_article/article/110165 doi:10.2501/IJMR-2017-003 doi:10.2501/IJMR-2017-003 |
| spellingShingle | Roberts, Deborah Lynn Darler, William Consumer co-creation: an opportunity to humanise the new product development process |
| title | Consumer co-creation: an opportunity to humanise the new product development process |
| title_full | Consumer co-creation: an opportunity to humanise the new product development process |
| title_fullStr | Consumer co-creation: an opportunity to humanise the new product development process |
| title_full_unstemmed | Consumer co-creation: an opportunity to humanise the new product development process |
| title_short | Consumer co-creation: an opportunity to humanise the new product development process |
| title_sort | consumer co-creation: an opportunity to humanise the new product development process |
| url | https://eprints.nottingham.ac.uk/43430/ https://eprints.nottingham.ac.uk/43430/ https://eprints.nottingham.ac.uk/43430/ |