Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition
Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition. Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017). Findings – We develop a re...
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| Format: | Article |
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Emerald
2017
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| Online Access: | https://eprints.nottingham.ac.uk/43393/ |
| _version_ | 1848796677672009728 |
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| author | Brodie, Roderick John Nenonen, Suvi Peters, Linda D. Storbacka, Kaj |
| author_facet | Brodie, Roderick John Nenonen, Suvi Peters, Linda D. Storbacka, Kaj |
| author_sort | Brodie, Roderick John |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition.
Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017).
Findings – We develop a research agenda consisting of issues.
1. The need for a systemic view of business practice
2. The need for innovative and meaningful theoretical understanding
3. The need to identify conditions and approaches for collaborative theorizing
4. To further define and instruct the abductive approach
5. To explore pragmatic realism to ensure both practical outcomes and truthful theories
Originality/value – The five issues are a step towards developing a theory-praxis research tradition. |
| first_indexed | 2025-11-14T19:51:47Z |
| format | Article |
| id | nottingham-43393 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:51:47Z |
| publishDate | 2017 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-433932020-05-04T18:48:43Z https://eprints.nottingham.ac.uk/43393/ Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition Brodie, Roderick John Nenonen, Suvi Peters, Linda D. Storbacka, Kaj Purpose –To refine an agenda concerning the theory-praxis gap in order to develop a foundation for a research tradition. Approach – We synthesize and build on the suggestions the suggestions in commentary articles by Kohli (2017), Leeflang (2017) and Möller (2017). Findings – We develop a research agenda consisting of issues. 1. The need for a systemic view of business practice 2. The need for innovative and meaningful theoretical understanding 3. The need to identify conditions and approaches for collaborative theorizing 4. To further define and instruct the abductive approach 5. To explore pragmatic realism to ensure both practical outcomes and truthful theories Originality/value – The five issues are a step towards developing a theory-praxis research tradition. Emerald 2017-06-02 Article PeerReviewed Brodie, Roderick John, Nenonen, Suvi, Peters, Linda D. and Storbacka, Kaj (2017) Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition. European Journal of Marketing, 51 (7/8). ISSN 0309-0566 theory-practice gap collaborative theorizing abductive reasoning pragmatic realism http://www.emeraldinsight.com/doi/abs/10.1108/EJM-03-2017-0175 doi:10.1108/EJM-03-2017-0175 doi:10.1108/EJM-03-2017-0175 |
| spellingShingle | theory-practice gap collaborative theorizing abductive reasoning pragmatic realism Brodie, Roderick John Nenonen, Suvi Peters, Linda D. Storbacka, Kaj Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title | Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title_full | Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title_fullStr | Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title_full_unstemmed | Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title_short | Theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| title_sort | theorizing with managers to bridge the theory-praxis gap: foundations for a research tradition |
| topic | theory-practice gap collaborative theorizing abductive reasoning pragmatic realism |
| url | https://eprints.nottingham.ac.uk/43393/ https://eprints.nottingham.ac.uk/43393/ https://eprints.nottingham.ac.uk/43393/ |