Promotional approaches to undergraduate recruitment for marginalised courses and marginalised students

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Promotional approaches to undergraduate recruitment for marginalised courses and marginalised students

This research challenges the norms of undergraduate recruitment promotion practice responding to political, economic, social and technological drivers in a competitive environment. The practical problem is defined from a marketing practitioner standpoint working with core approaches which do not rep...

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Bibliographic Details
Main Author:	Frost, Helen
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2017
Subjects:	Marketing Higher education
Online Access:	https://eprints.nottingham.ac.uk/43236/

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