The importance of ergonomic design in product innovation: lessons from the development of the portable computer

The article addresses the role of ergonomic design in product innovation. Designers meet users’ needs by developing solutions to complex trade-offs—reverse salients—between a product’s characteristics. The fundamental ergonomic design challenge in portable computers concerns the reverse salient betw...

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Main Authors: Windrum, Paul, Frenken, Koen, Green, Lawrence
Format: Article
Published: Oxford University Press 2017
Online Access:https://eprints.nottingham.ac.uk/42936/
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author Windrum, Paul
Frenken, Koen
Green, Lawrence
author_facet Windrum, Paul
Frenken, Koen
Green, Lawrence
author_sort Windrum, Paul
building Nottingham Research Data Repository
collection Online Access
description The article addresses the role of ergonomic design in product innovation. Designers meet users’ needs by developing solutions to complex trade-offs—reverse salients—between a product’s characteristics. The fundamental ergonomic design challenge in portable computers concerns the reverse salient between two ergonomic factors: screen size and weight. It is easier to view information on larger screens, but portability is negatively affected by the weight of larger batteries required to power larger screens. This ergonomic reverse salient shaped the innovation trajectory of the portable computer, from the selection of the clamshell portable over alterative design configurations, to the search for more efficient batteries and new types of screens. Based on hedonic price analysis on data of ergonomic and technological characteristics, we show that (i) screen size and weight are key components in hedonic price functions, (ii) the interaction between screen size and weight is distinct from interactions between other, technological, characteristics that affect computing power, and (iii) positive prices are paid for the product solutions to the ergonomic reverse salient.
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spelling nottingham-429362020-05-04T18:37:31Z https://eprints.nottingham.ac.uk/42936/ The importance of ergonomic design in product innovation: lessons from the development of the portable computer Windrum, Paul Frenken, Koen Green, Lawrence The article addresses the role of ergonomic design in product innovation. Designers meet users’ needs by developing solutions to complex trade-offs—reverse salients—between a product’s characteristics. The fundamental ergonomic design challenge in portable computers concerns the reverse salient between two ergonomic factors: screen size and weight. It is easier to view information on larger screens, but portability is negatively affected by the weight of larger batteries required to power larger screens. This ergonomic reverse salient shaped the innovation trajectory of the portable computer, from the selection of the clamshell portable over alterative design configurations, to the search for more efficient batteries and new types of screens. Based on hedonic price analysis on data of ergonomic and technological characteristics, we show that (i) screen size and weight are key components in hedonic price functions, (ii) the interaction between screen size and weight is distinct from interactions between other, technological, characteristics that affect computing power, and (iii) positive prices are paid for the product solutions to the ergonomic reverse salient. Oxford University Press 2017-03-13 Article PeerReviewed Windrum, Paul, Frenken, Koen and Green, Lawrence (2017) The importance of ergonomic design in product innovation: lessons from the development of the portable computer. Industrial and Corporate Change . ISSN 0960-6491 https://doi.org/10.1093/icc/dtx006 doi:10.1093/icc/dtx006 doi:10.1093/icc/dtx006
spellingShingle Windrum, Paul
Frenken, Koen
Green, Lawrence
The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title_full The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title_fullStr The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title_full_unstemmed The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title_short The importance of ergonomic design in product innovation: lessons from the development of the portable computer
title_sort importance of ergonomic design in product innovation: lessons from the development of the portable computer
url https://eprints.nottingham.ac.uk/42936/
https://eprints.nottingham.ac.uk/42936/
https://eprints.nottingham.ac.uk/42936/