Challenges of using personal data to drive personalised electronic programme guides

Media researchers are adopting personalisation in diverse ways to deliver increasingly context-sensitive and customised media experiences. This paper explores user attitudes towards a personalised Electronic Programme Guide which tailors media recommendations based on users’ personal data. We used s...

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Main Authors: Sailaja, Neelima, Crabtree, Andy, Stenton, Phil
Format: Conference or Workshop Item
Published: 2017
Subjects:
Online Access:https://eprints.nottingham.ac.uk/42750/
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author Sailaja, Neelima
Crabtree, Andy
Stenton, Phil
author_facet Sailaja, Neelima
Crabtree, Andy
Stenton, Phil
author_sort Sailaja, Neelima
building Nottingham Research Data Repository
collection Online Access
description Media researchers are adopting personalisation in diverse ways to deliver increasingly context-sensitive and customised media experiences. This paper explores user attitudes towards a personalised Electronic Programme Guide which tailors media recommendations based on users’ personal data. We used scenario based exploration enabled by the use of probes to convey the functionalities of data-driven Personalised EPGs and to facilitate user discussions around its potential use. Users preferred personalised EPGs over current popular EPGs but expressed a significant lack of trust in the personal data collection that drives personalisation. Users appreciated the functionalities afforded by personalisation of media but were apprehensive about the implications of the personal data being collected about them, particularly in the context of their homes. This calls for the need to design future personalised media experiences that help enhance trust in these socio-technical settings.
first_indexed 2025-11-14T19:49:53Z
format Conference or Workshop Item
id nottingham-42750
institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T19:49:53Z
publishDate 2017
recordtype eprints
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spelling nottingham-427502020-05-04T18:45:12Z https://eprints.nottingham.ac.uk/42750/ Challenges of using personal data to drive personalised electronic programme guides Sailaja, Neelima Crabtree, Andy Stenton, Phil Media researchers are adopting personalisation in diverse ways to deliver increasingly context-sensitive and customised media experiences. This paper explores user attitudes towards a personalised Electronic Programme Guide which tailors media recommendations based on users’ personal data. We used scenario based exploration enabled by the use of probes to convey the functionalities of data-driven Personalised EPGs and to facilitate user discussions around its potential use. Users preferred personalised EPGs over current popular EPGs but expressed a significant lack of trust in the personal data collection that drives personalisation. Users appreciated the functionalities afforded by personalisation of media but were apprehensive about the implications of the personal data being collected about them, particularly in the context of their homes. This calls for the need to design future personalised media experiences that help enhance trust in these socio-technical settings. 2017-05-10 Conference or Workshop Item PeerReviewed Sailaja, Neelima, Crabtree, Andy and Stenton, Phil (2017) Challenges of using personal data to drive personalised electronic programme guides. In: 2017 CHI Conference on Human Factors in Computing Systems, 6-11 May 2017, Denver, Colorado, USA. EPG Media Interaction Personal data Focus groups http://dl.acm.org/citation.cfm?id=3025986
spellingShingle EPG
Media
Interaction
Personal data
Focus groups
Sailaja, Neelima
Crabtree, Andy
Stenton, Phil
Challenges of using personal data to drive personalised electronic programme guides
title Challenges of using personal data to drive personalised electronic programme guides
title_full Challenges of using personal data to drive personalised electronic programme guides
title_fullStr Challenges of using personal data to drive personalised electronic programme guides
title_full_unstemmed Challenges of using personal data to drive personalised electronic programme guides
title_short Challenges of using personal data to drive personalised electronic programme guides
title_sort challenges of using personal data to drive personalised electronic programme guides
topic EPG
Media
Interaction
Personal data
Focus groups
url https://eprints.nottingham.ac.uk/42750/
https://eprints.nottingham.ac.uk/42750/