Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential

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Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of com...

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Bibliographic Details
Main Authors:	Font, Xavier, McCabe, Scott
Format:	Article
Published:	Taylor & Francis 2017
Subjects:	Sustainable tourism responsibility ethics marketing communication consumer behaviour
Online Access:	https://eprints.nottingham.ac.uk/42651/

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