Understanding technological engagement in an industrial B2B marketplace.

Understanding how industrial customers use different technology platforms, specifically with a service dominant logic perspective.

Bibliographic Details
Main Author: Phipps, Gavin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2017
Online Access:https://eprints.nottingham.ac.uk/42173/
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author Phipps, Gavin
author_facet Phipps, Gavin
author_sort Phipps, Gavin
building Nottingham Research Data Repository
collection Online Access
description Understanding how industrial customers use different technology platforms, specifically with a service dominant logic perspective.
first_indexed 2025-11-14T19:47:59Z
format Dissertation (University of Nottingham only)
id nottingham-42173
institution University of Nottingham Malaysia Campus
institution_category Local University
language English
last_indexed 2025-11-14T19:47:59Z
publishDate 2017
recordtype eprints
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spelling nottingham-421732018-04-26T01:31:52Z https://eprints.nottingham.ac.uk/42173/ Understanding technological engagement in an industrial B2B marketplace. Phipps, Gavin Understanding how industrial customers use different technology platforms, specifically with a service dominant logic perspective. 2017-07 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/42173/1/Technological%20engagement%20in%20industrial%20B2B%20market.pdf Phipps, Gavin (2017) Understanding technological engagement in an industrial B2B marketplace. [Dissertation (University of Nottingham only)]
spellingShingle Phipps, Gavin
Understanding technological engagement in an industrial B2B marketplace.
title Understanding technological engagement in an industrial B2B marketplace.
title_full Understanding technological engagement in an industrial B2B marketplace.
title_fullStr Understanding technological engagement in an industrial B2B marketplace.
title_full_unstemmed Understanding technological engagement in an industrial B2B marketplace.
title_short Understanding technological engagement in an industrial B2B marketplace.
title_sort understanding technological engagement in an industrial b2b marketplace.
url https://eprints.nottingham.ac.uk/42173/