Improving new product development using big data: a case study of an electronics company

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Improving new product development using big data: a case study of an electronics company

Big data is becoming more important to the new product development (NPD) efforts of global firms. Although the term of big data is not new, very few studies have investigated how firms can harvest big data to facilitate NPD. The purpose of this article is to present the means by which big data can b...

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Bibliographic Details
Main Authors:	Tan, Kim Hua, Zhan, YuanZhu
Format:	Article
Published:	Wiley 2016
Online Access:	https://eprints.nottingham.ac.uk/41164/

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