APA (7th ed.) Citation

Tan, K. H., & Zhan, Y. (2016). Improving new product development using big data: A case study of an electronics company. Wiley.

Chicago Style (17th ed.) Citation

Tan, Kim Hua, and YuanZhu Zhan. Improving New Product Development Using Big Data: A Case Study of an Electronics Company. Wiley, 2016.

MLA (9th ed.) Citation

Tan, Kim Hua, and YuanZhu Zhan. Improving New Product Development Using Big Data: A Case Study of an Electronics Company. Wiley, 2016.

Warning: These citations may not always be 100% accurate.