Capabilities in Service and Product Pricing in the UK Earthmover Tyre Industry: A Case Study

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Capabilities in Service and Product Pricing in the UK Earthmover Tyre Industry: A Case Study

Historically, pricing has been seen as the invisible hand of the market driving the efficient transfer of resources to maximise their utility. With modern market based approaches to marketing theory, pricing has been studied in its role as strategic enabler of business objectives. Whether these...

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Bibliographic Details
Main Author:	Aykroyd, Paul
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2017
Online Access:	https://eprints.nottingham.ac.uk/40846/

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