The impact of TV mass media campaigns on calls to a national quitline and the use of prescribed nicotine replacement therapy: a Structural vector autoregression analysis

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The impact of TV mass media campaigns on calls to a national quitline and the use of prescribed nicotine replacement therapy: a Structural vector autoregression analysis

Aims: To estimate 1) the immediate impact; 2) the cumulative impact; and 3) the duration of impact of Scottish tobacco control TV mass media campaigns (MMCs) on smoking cessation activity, as measured by calls to Smokeline and the volume of prescribed nicotine replacement therapy (NRT). Design: M...

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Bibliographic Details
Main Authors:	Haghpanahan, Houra, Mackay, Daniel F., Pell, Jill P., Bell, David, Langley, Tessa, Haw, Sally
Format:	Article
Published:	Wiley 2017
Subjects:	Tobacco Control; Mass Media Campaign; Smoking Cessation; Multivariate Time Series Analysis; Structural Vector Autoregressive Model; NRT
Online Access:	https://eprints.nottingham.ac.uk/40600/

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