Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach

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Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach

Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chi...

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Bibliographic Details
Main Authors:	Li, Chunxiao, McCabe, Scott, Li, Xiang
Format:	Article
Published:	Elsevier 2016
Subjects:	decision making preference estimation consideration-set formation Chinese outbound tourists
Online Access:	https://eprints.nottingham.ac.uk/40449/

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