Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach

Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chi...

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Main Authors: Li, Chunxiao, McCabe, Scott, Li, Xiang
Format: Article
Published: Elsevier 2016
Subjects:
Online Access:https://eprints.nottingham.ac.uk/40449/
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author Li, Chunxiao
McCabe, Scott
Li, Xiang
author_facet Li, Chunxiao
McCabe, Scott
Li, Xiang
author_sort Li, Chunxiao
building Nottingham Research Data Repository
collection Online Access
description Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, this study explores how to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes, thus contributing to marketing insight on destination choice and selection.
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institution University of Nottingham Malaysia Campus
institution_category Local University
last_indexed 2025-11-14T19:41:58Z
publishDate 2016
publisher Elsevier
recordtype eprints
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spelling nottingham-404492020-05-04T18:09:39Z https://eprints.nottingham.ac.uk/40449/ Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach Li, Chunxiao McCabe, Scott Li, Xiang Investigating and understanding tourists’ preferences is of great importance for both decision-making theories and destination marketing practice. In the current study we investigate the process of consideration-set formation together with conjoint analysis to estimate destination preferences of Chinese long-haul outbound tourists. Through the integration of choice-set and characteristic theories, this study explores how to obtain more comprehensive insights into destination choice processes. The findings show that preferences can be analysed effectively in a two-stage model, which can reveal detailed additional insights regarding tourists’ preferences towards destination attributes, thus contributing to marketing insight on destination choice and selection. Elsevier 2016-09-26 Article PeerReviewed Li, Chunxiao, McCabe, Scott and Li, Xiang (2016) Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach. Journal of Destination Marketing and Management . ISSN 2212-571X decision making preference estimation consideration-set formation Chinese outbound tourists http://www.sciencedirect.com/science/article/pii/S2212571X16302311 doi:10.1016/j.jdmm.2016.09.004 doi:10.1016/j.jdmm.2016.09.004
spellingShingle decision making
preference estimation
consideration-set formation
Chinese outbound tourists
Li, Chunxiao
McCabe, Scott
Li, Xiang
Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title_full Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title_fullStr Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title_full_unstemmed Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title_short Digging deeper into decision-making of Chinese long-haul outbound tourists: a two-stage preference estimation approach
title_sort digging deeper into decision-making of chinese long-haul outbound tourists: a two-stage preference estimation approach
topic decision making
preference estimation
consideration-set formation
Chinese outbound tourists
url https://eprints.nottingham.ac.uk/40449/
https://eprints.nottingham.ac.uk/40449/
https://eprints.nottingham.ac.uk/40449/