Reading ads, reading the world

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Reading ads, reading the world

This paper challenges the reductive notion of children as ‘efferent' readers who learn to decode written language in order to ‘take away’ knowledge. This anachronistic idea has become entrenched in current UK curriculum and education policy. However, it is well established that decoding letters...

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Bibliographic Details
Main Author:	Parry, Becky
Format:	Article
Published:	Taylor & Francis 2015
Subjects:	reading literacy media texts pedagogy media studies media education adverts
Online Access:	https://eprints.nottingham.ac.uk/40171/

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