New insights into unethical counterfeit consumption

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New insights into unethical counterfeit consumption

Consumer demand for counterfeit luxury brands is unethical, but it is also robust and growing. The aim of this exploratory research, which employs in-depth interviews, is two-fold: 1) to identify the psychological and emotional insights that drive and result from the consumption of higher involvemen...

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Bibliographic Details
Main Authors:	Bian, Xuemei, Wang, Kai-Yu, Smith, Andrew, Yannopoulou, Natalia
Format:	Article
Language:	English
Published:	Elsevier 2016
Subjects:	Counterfeit; Luxury brand; Consumer ethics; Motivation; Moral logics; Neutralization
Online Access:	https://eprints.nottingham.ac.uk/39125/

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