Engaging fringe stakeholders in business and society research: applying visual participatory research methods
Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g. women, non-literate or indigenous peoples) often referred to as ‘fringe stakeholders’. Existing methods used in B&S research often fail to address issues o...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
Sage
2018
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/39111/ |
| _version_ | 1848795765655207936 |
|---|---|
| author | McCarthy, Lauren Muthuri, J. |
| author_facet | McCarthy, Lauren Muthuri, J. |
| author_sort | McCarthy, Lauren |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g. women, non-literate or indigenous peoples) often referred to as ‘fringe stakeholders’. Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on engaging Ghanaian cocoa farmers on gender inequality issues we explore how VPR methods may be used by researchers to achieve more inclusive, and thus more credible, stakeholder research that can improve decision-making within businesses. Furthermore, we argue that ingrained social and environmental problems tackled by B&S research and the unique context in which they occur may open up new opportunities to develop participatory visual methods for social change. |
| first_indexed | 2025-11-14T19:37:17Z |
| format | Article |
| id | nottingham-39111 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:37:17Z |
| publishDate | 2018 |
| publisher | Sage |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-391112020-05-04T19:24:37Z https://eprints.nottingham.ac.uk/39111/ Engaging fringe stakeholders in business and society research: applying visual participatory research methods McCarthy, Lauren Muthuri, J. Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g. women, non-literate or indigenous peoples) often referred to as ‘fringe stakeholders’. Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on engaging Ghanaian cocoa farmers on gender inequality issues we explore how VPR methods may be used by researchers to achieve more inclusive, and thus more credible, stakeholder research that can improve decision-making within businesses. Furthermore, we argue that ingrained social and environmental problems tackled by B&S research and the unique context in which they occur may open up new opportunities to develop participatory visual methods for social change. Sage 2018-01-01 Article PeerReviewed McCarthy, Lauren and Muthuri, J. (2018) Engaging fringe stakeholders in business and society research: applying visual participatory research methods. Business & Society, 57 (1). pp. 131-173. ISSN 1552-4205 Corporate Social Responsibility; Fringe Stakeholders; Drawing; Participatory Methods; Visual Methods. http://bas.sagepub.com/content/early/2016/10/27/0007650316675610.abstract doi:10.1177/0007650316675610 doi:10.1177/0007650316675610 |
| spellingShingle | Corporate Social Responsibility; Fringe Stakeholders; Drawing; Participatory Methods; Visual Methods. McCarthy, Lauren Muthuri, J. Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title | Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title_full | Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title_fullStr | Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title_full_unstemmed | Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title_short | Engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| title_sort | engaging fringe stakeholders in business and society research: applying visual participatory research methods |
| topic | Corporate Social Responsibility; Fringe Stakeholders; Drawing; Participatory Methods; Visual Methods. |
| url | https://eprints.nottingham.ac.uk/39111/ https://eprints.nottingham.ac.uk/39111/ https://eprints.nottingham.ac.uk/39111/ |