Effects of new-to-market E-store features on first time browsers

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Effects of new-to-market E-store features on first time browsers

Understanding the effects of website design features on website usage is complicated when buyers differ in their willingness to process information to make decisions. However, it becomes more difficult for a new-to-market e-store with no established familiarity. While extant literature suggests the...

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Bibliographic Details
Main Authors:	McKechnie, Sally, Nath, Prithwiraj
Format:	Article
Published:	Elsevier 2016
Subjects:	Website Design; Interactivity; Personalization; E-store; Maximizer; Satisficer
Online Access:	https://eprints.nottingham.ac.uk/39085/

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