Effects of new-to-market E-store features on first time browsers
Understanding the effects of website design features on website usage is complicated when buyers differ in their willingness to process information to make decisions. However, it becomes more difficult for a new-to-market e-store with no established familiarity. While extant literature suggests the...
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| Format: | Article |
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Elsevier
2016
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| Online Access: | https://eprints.nottingham.ac.uk/39085/ |
| _version_ | 1848795759932080128 |
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| author | McKechnie, Sally Nath, Prithwiraj |
| author_facet | McKechnie, Sally Nath, Prithwiraj |
| author_sort | McKechnie, Sally |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Understanding the effects of website design features on website usage is complicated when buyers differ in their willingness to process information to make decisions. However, it becomes more difficult for a new-to-market e-store with no established familiarity. While extant literature suggests the use of interactivity and personalization features offered by e-stores to reduce consumers’ risk perceptions and improve trustworthiness of such stores, there is little guidance on the level of feature provision required to enhance consumer satisfaction in making product selections from a new and unfamiliar e-store. The authors explore this issue in an online experiment with 273 subjects browsing 4 websites offering identical products but with variable levels of interactivity and personalization features. Findings reveal a positive association between the level of feature provision and browser decision-making outcomes. However, interactivity features are more effective for maximizers, whereas personalization ones are more effective for satisficers. |
| first_indexed | 2025-11-14T19:37:12Z |
| format | Article |
| id | nottingham-39085 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T19:37:12Z |
| publishDate | 2016 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-390852020-05-04T17:42:24Z https://eprints.nottingham.ac.uk/39085/ Effects of new-to-market E-store features on first time browsers McKechnie, Sally Nath, Prithwiraj Understanding the effects of website design features on website usage is complicated when buyers differ in their willingness to process information to make decisions. However, it becomes more difficult for a new-to-market e-store with no established familiarity. While extant literature suggests the use of interactivity and personalization features offered by e-stores to reduce consumers’ risk perceptions and improve trustworthiness of such stores, there is little guidance on the level of feature provision required to enhance consumer satisfaction in making product selections from a new and unfamiliar e-store. The authors explore this issue in an online experiment with 273 subjects browsing 4 websites offering identical products but with variable levels of interactivity and personalization features. Findings reveal a positive association between the level of feature provision and browser decision-making outcomes. However, interactivity features are more effective for maximizers, whereas personalization ones are more effective for satisficers. Elsevier 2016-03-09 Article PeerReviewed McKechnie, Sally and Nath, Prithwiraj (2016) Effects of new-to-market E-store features on first time browsers. International Journal of Human-Computer Studies, 90 . pp. 14-26. ISSN 1071-5819 Website Design; Interactivity; Personalization; E-store; Maximizer; Satisficer http://www.sciencedirect.com/science/article/pii/S1071581916000343 doi:10.1016/j.ijhcs.2016.03.002 doi:10.1016/j.ijhcs.2016.03.002 |
| spellingShingle | Website Design; Interactivity; Personalization; E-store; Maximizer; Satisficer McKechnie, Sally Nath, Prithwiraj Effects of new-to-market E-store features on first time browsers |
| title | Effects of new-to-market E-store features on first time browsers |
| title_full | Effects of new-to-market E-store features on first time browsers |
| title_fullStr | Effects of new-to-market E-store features on first time browsers |
| title_full_unstemmed | Effects of new-to-market E-store features on first time browsers |
| title_short | Effects of new-to-market E-store features on first time browsers |
| title_sort | effects of new-to-market e-store features on first time browsers |
| topic | Website Design; Interactivity; Personalization; E-store; Maximizer; Satisficer |
| url | https://eprints.nottingham.ac.uk/39085/ https://eprints.nottingham.ac.uk/39085/ https://eprints.nottingham.ac.uk/39085/ |