The magic of branding: the role of 'pledge', 'turn' and 'prestige' in fostering consumer trust in financial services

QR Code

The magic of branding: the role of 'pledge', 'turn' and 'prestige' in fostering consumer trust in financial services

The purpose of this paper is to study the impact of brand image on consumer trust through empirical investigation in the context of financial services sector. Whilst trust helps to bind consumers to brands, a strong brand image works like magic in reducing consumers’ risk perception and promoting tr...

Full description

Bibliographic Details
Main Authors:	Moin, S.M.A., Devlin, James, McKechnie, Sally
Format:	Article
Published:	Palgrave Macmillan 2016
Subjects:	brand imagetrusting belieftrusting intentioninstitutional trustdispositional trust
Online Access:	https://eprints.nottingham.ac.uk/39082/

Similar Items

Trust in financial services: the influence of demographics and dispositional characteristics
by: Moin, S.M.A., et al.
Published: (2017)

Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector
by: Moin, S.M.A.
Published: (2016)

Co-creating corporate brand identity with online brand communities: a managerial perspective
by: Essamri, A., et al.
Published: (2018)

Trust in Ecommerce: determinants of consumer trust in online shopping and trust-inducing features of interface design
by: Wang, Qiongzhen
Published: (2017)

Comparative analysis of trust and security
by: Hussain, Farookh Khadeer, et al.
Published: (2006)

The performance of unit trust fund in Malaysia / Nur Nadhirah Sabar
by: Sabar, Nur Nadhirah
Published: (2017)

Commitment in cases of trust and distrust
by: Tallant, Jonathan
Published: (2017)

State of the art Review for Trust Maintenance in Organizations
by: Fachrunnisa, Olivia, et al.
Published: (2010)

My Employer’s Prestige, My Prestige
by: Sander, Tom, et al.
Published: (2019)

Mutual trust between leader and subordinate and employee outcomes
by: Kim, Tae-Yeol, et al.
Published: (2016)

A methodology for maintaining trust in virtual environments
by: Fachrunnisa, Olivia
Published: (2011)

Neural Network-Based Approach for Predicting Trust Values Based on Non-uniform Input in Mobile Applications
by: Raza, Muhammad, et al.
Published: (2011)

Investors' perception towards Islamic Unit Trust in Malaysia / Abdul Halim Mohamed Ibrahim ... [et al.]
by: Mohamed Ibrahim, Abdul Halim, et al.
Published: (2006)

The study of unit trust company in educating Malaysian people towards unit trust: a case study of Permodalan Nasional Berhad (PNB) / Mohd Faiz Zakaria
by: Zakaria, Mohd Faiz
Published: (2009)

The Performance of Malaysian Unit Trust Funds that is in compliant with Shari’a Principles and Factors Influencing It / Hasimah Omar and Nur Izati Zainal
by: Omar, Hasimah, et al.
Published: (2014)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships
by: Ramaseshan, Balasubramani, et al.
Published: (2014)

A study on the level of awareness of Islamic Unit Trust in Terengganu / Azian Abd Ghani … [et al.]
by: Abd Ghani, Azian, et al.
Published: (2008)

Trust relationships and reputation relationships for service oriented environment
by: Hussain, Farookh, et al.
Published: (2006)

Autonomy and trust in professional ethics
by: Millett, Stephan, et al.
Published: (2009)

Fuzzy nature and dynamic trust modeling in service oriented environments
by: Chang, Elizabeth, et al.
Published: (2005)

The Study on perception towards Unit Trust among students of Academy of Contemporary Islamic Studies / Nur Nadiah Mohamad Zaki.
by: Mohamad Zaki, Nur Nadiah
Published: (2019)

The Common Law and Taxation of Trusts in Australia in the Twenty-First Century
by: Fullarton, Alexander
Published: (2007)

Markov model for managing dynamic trust
by: Hussain, Farookh, et al.
Published: (2005)

Can you resonate with prototypical brand extensions?
by: Baird, Michael
Published: (2009)

SLA-Based Trust Model for Cloud Computing
by: Alhamad, Mohammed, et al.
Published: (2010)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.]
by: Mohd Zain, Zahariah, et al.
Published: (2018)

Ontological manifestations of trust for service oriented environment
by: Hussain, Farookh, et al.
Published: (2006)

The Fuzzy and Dynamic Nature of Trust
by: Chang, Elizabeth, et al.
Published: (2005)

The performance of Islamic and conventional unit trust funds in Malaysia
by: Ahmad, Maslina, et al.
Published: (2006)

A study on the factors that influence real estate investment trust (REITs) in Malaysia / Fateihah Abdul Wahab
by: Abdul Wahab, Fateihah
Published: (2014)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

The effect of corporate social responsibility, customer-company identification and trust on satisfaction in banking sector / Wan Nur Hidayah Wan Ahmad Hidhir
by: Ahmad Hidhir, Wan Nur Hidayah
Published: (2018)

Determinants of Commitment to Change among Managers and the Mediating Role of Trust in Management in a Service Provider Organization
by: Ghazali, Ruziah
Published: (2007)

An analysis of Malaysian Unit Trust Funds: Islamic vs conventional
by: Rosli, Nurul Khairiah, et al.
Published: (2011)

The dimensions and consequences of trust in senior management
by: Albrecht, Simon L.
Published: (2001)

Recipients of governance: Trust and the employee perspective
by: Whiteley, Alma
Published: (2007)

Impact of gender on perceptual fit evaluation for prestige brands
by: Lau, K., et al.
Published: (2010)

Trust and reputation relationships in service-oriented environments
by: Chang, Elizabeth, et al.
Published: (2005)