APA (7th ed.) Citation

Moin, S., Devlin, J., & McKechnie, S. (2016). The magic of branding: The role of 'pledge', 'turn' and 'prestige' in fostering consumer trust in financial services. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Moin, S.M.A, James Devlin, and Sally McKechnie. The Magic of Branding: The Role of 'Pledge', 'Turn' and 'Prestige' in Fostering Consumer Trust in Financial Services. Palgrave Macmillan, 2016.

MLA (9th ed.) Citation

Moin, S.M.A, et al. The Magic of Branding: The Role of 'Pledge', 'Turn' and 'Prestige' in Fostering Consumer Trust in Financial Services. Palgrave Macmillan, 2016.