Online Shopping Intention and Behaviour of Young and Older Adults in Malaysia. A Theory of UTAUT2

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Online Shopping Intention and Behaviour of Young and Older Adults in Malaysia. A Theory of UTAUT2

Unified Theory of Acceptance and Use of Technology 2 (Venkatesh et al, 2012) is a relatively new theory and research conducteded was mostly in the context of developed economies. The purpose of this study is to complement existing literacture by the influencing factors of online shopping intention u...

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Bibliographic Details
Main Author:	Ng, Weng Bu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2016
Online Access:	https://eprints.nottingham.ac.uk/37767/

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