Finding the right role for social media in innovation

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Finding the right role for social media in innovation

Although some companies have been able to use social media to develop new insights that lead to successful new products, many others simply do not know how to utilize social media for innovation. Whats more, some companies have seen their innovation performance negatively affected. Nevertheless, soc...

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Bibliographic Details
Main Authors:	Roberts, Deborah L., Piller, Frank
Format:	Article
Published:	Massachusetts Institute of Technology, Cambridge, MA 2016
Subjects:	Social networks; Innovations; Competitive advantage; Polls & surveys; Product development; Leadership
Online Access:	https://eprints.nottingham.ac.uk/37597/

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