Roberts, D. L., & Piller, F. (2016). Finding the right role for social media in innovation. Massachusetts Institute of Technology, Cambridge, MA.
Chicago Style (17th ed.) CitationRoberts, Deborah L., and Frank Piller. Finding the Right Role for Social Media in Innovation. Massachusetts Institute of Technology, Cambridge, MA, 2016.
MLA (9th ed.) CitationRoberts, Deborah L., and Frank Piller. Finding the Right Role for Social Media in Innovation. Massachusetts Institute of Technology, Cambridge, MA, 2016.
Warning: These citations may not always be 100% accurate.